This February, Superior will be at Lineapelle Milano with a newly redesigned exhibitor booth inside the fair (A01 B02, hall 13) followed by a permanent showcase in the showroom of Via Quintino Sella.
As usual, from 19th to 21st February 2020, Lineapelle will take over the outskirts of Milan. After several years, Conceria Superior is back at the trade fair with a new exhibitor booth inspired by environmental sustainability and designed by international studio AquiliAlberg Architects, which already collaborated with Superior on other projects. Among these, the design of the exhibitor stand we have used at Première Vision over the last few years and the showroom opened in Milan in December 2018.
The fluidity of leather is the concept behind Superior’s new exhibitor stand at Lineapelle, in line with the studio’s previous works. The installation has a strong scenic impact. Outside, the wavy fibers of the wood, recreate the way leather moves and looks. To view the collection, one must step inside, where the wavy vertical element becomes the protagonist, recalling both the golden hooks were hides are hung as well as the leather texture. The resulting space is therefore strongly evocative, ready to welcome not only visitors who are already familiar with our premium products, but also those who are not.
After Première Vision Paris 2020 and Lineapelle, our latest collection will be moved to our showroom in Via Quintino Sella, so that creatives and luxury fashion houses can view it even without going to a trade fair. Spring Sorbet is the poetic and feminine part of our SS21 collection, with a delicate and fresh color palette. Intense Vibration, instead, is more fashionable and inspired by rock’n’roll music, with strong colours and textures.
Innovation, elegance and sustainable production: these are the tenets of everything we do, from our exhibitor booths to our collections.
To discover our collection at Lineapelle Fiera Milano Rho, you can find us in Hall 13, stand
A01 B02. Afterwards, you can view the collection at our showroom in Via Quintino Sella 3, Milan.
Renderings courtesy of AquiliAlberg Architects.