From 19 to 21 September Première Vision arrives in Paris, the most awaited show by fashion professionals. The Conceria Superior is ready for the event with a stand that combines design and sustainability.
The countdown to the Première Vision autumn edition has not just begun, it’s almost over. We have by now arrived at the eve of the great event. From tomorrow, September 19th, until the 21st, Paris Nord Villepinte will come alive with the stands of fashion professionals from all over the world.
The tanning sector has always been one of the main protagonists of the show, that is why our Conceria Superior will be present as every year at the appointment. It will be with its luxurious, bright and elegant couture, but also with a very special stand. We have made sustainability the central element of our production and identity, and our stand at Première Vision embodies just this. The novelty is that this time it does it all-around: with the selection of leathers exhibited for the occasion, but also through its layout and its own structure.
Designed by the Aquilialberg Architects SA studio, our stand is built with bands in natural wood and biodegradable materials to underline the importance of protecting Nature and water sources. The structure takes inspiration from the soft and wavy effect of the leather and, at the same time, communicates with the fine Superior leathers exposed. These, hanging from golden hooks, stands out from and merge with the architecture of the stand itself.
The result is an enveloping environment which surrounds the visitor with the world of refined Superior leathers, making him part of the principles of environmental sustainability that animate our tannery.